Fayetteville, Ark. — Zweig Group, publisher of Civil + Structural Engineer magazine and more than a dozen annual surveys about the most important issues in the A/E/P and environmental consulting industries, announced the opening of its first-ever social media survey.
“Social media is becoming increasingly important to firms in the A/E/P and environmental consulting industries,” said Andrea Bennett, Zweig Group’s research and publications manager. “It not only affects a firm’s marketing plans, but also the company’s interactions with business partners, potential clients, and employees. We wanted to benchmark industry standards for everything from average social media traffic to social media usage policies for employees.”
Bennett encourages A/E/P and environmental consulting professionals to participate.
“We ask a wide variety of questions and plan to gather data from a broad range of job titles, since social media affects all areas of a firm’s business,” she said. “For example, HR and recruiting professionals can tell us how social media plays into the hiring and retention process. Marketers will provide insights about how social media fits into the overall marketing plan and budget. Architects, engineers, and project managers can tell us how they use social media to communicate with business partners or potential clients.”
The survey, which is open for participation until March 13, allows participants to skip questions that don’t apply to them. Respondents who complete the survey will receive a coupon for 50 percent discount code that can be applied to any survey product.
“We’re really excited about the implementation of mini-surveys this year,” Bennett said. “Not only does the digital-only format mean that we can offer them at a fraction of the cost of our regular surveys, but it also means that readers won’t have to wait to receive their products after ordering. Another great aspect, from an aesthetic point-of-view, is that these products will be colorful, which just makes them a little more engaging to the reader.”
Zweig Group will produce 25 surveys this year, including the new mini-surveys and new full-length surveys based on its 2016 Hot Firm List and Best Firms to Work For award recipients.