Known nationally for redeveloping old shopping centers into vibrant mixed-use communities, LandDesign has announced its role as landscape architect for a visionary masterplan to reimagine a key 25-acre parcel on the site of the Valley View Mall in Dallas.
LandDesign — a firm currently working on more than a dozen mall reinventions nationally — developed the new design concept for Valley View Mall in collaboration with architect 505Design for owner Seritage Growth Properties. The bold plan balances park space and pedestrian access with efficient vehicular movement as it places a large new park at the heart of this major urban site. Part of the billion-dollar development known as Park Heritage, the 25-acre plot will entice residents and visitors with green open space surrounding 2 million square feet of dynamic live-work-play offerings including luxury residences, class-A office space, a high-end hotel and new shops and restaurants.
“To realize a unique, alluring urban setting for Seritage and for the Dallas-Fort Worth metroplex, we reduced the footprint of existing travel lanes in a north-south vehicle corridor that divides the three-acre park,” says Brent Martin, PLA, a landscape architect and partner at LandDesign. “The site is located just off the LBJ Freeway, a major commuter artery, so we had to be sensitive to Dallas-area transportation needs even as we maximize the green space and devote more room to parks and pathways activating the site and carrying foot traffic toward retailers.”
Buildings and landscape surrounding the park all step up and away, culminating in amenity settings intermingling with a lush landscape and green roofs including shade structures, varied seating options, pedestrian and bike paths. The results are “catered experiences,” says the developer. 
Martin adds that LandDesign’s master plan actually reduced infrastructure costs by removing a number of the streets proposed in an earlier, grid-like version of the development.
 
“The new three-acre park will create a nexus for the buildings and amenities at Park Heritage, transforming a development into a community,” says Heth Kendrick, PLA, another landscape architect and a principal with LandDesign. “Our mission is creating places that matter, where people come together for work, play and celebration. Helping to realize this vision for Park Heritage is very rewarding for us as designers and as members of the Dallas metro community.”
For more information, interviews and imagery, contact C.C. Sullivan.

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