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The Principals Academy – VIRTUAL SEMINAR

The Principals Academy – VIRTUAL SEMINAR

Starting October 13, 2020

Register Now


With the uncertainty of traveling to In-Person events, Zweig Group has created a NEW virtual seminar program. This is a 6-week program of 2 hours each week of a live zoom meeting with our seminar instructors. These meetings will be a mix of presentations as well as open-ended Q&A sessions. This will be the same great content that is taught during our in-person The Principals Academy seminar that has trained over 800 attendees in the last 5 years.

The Principals Academy is Zweig Group’s flagship training program encompassing all aspects of managing a professional AEC service firm. Elevate your ability to lead and grow your firm with this program designed to inspire and inform existing and emerging AEC firm leaders in key areas of firm management leadership, financial management, recruiting, marketing, business development, and project management. Learning and networking at this premiere event challenges traditional seminar formats and integrates participatory idea exchange led by Zweig Group’s CEO Chad Clinehens, PE, and Zweig Group’s Managing Principal, Jamie Claire Kiser, as well as the firm’s top line up of advisors.

Zweig Group’s leadership team draws from our 30+ year history working with AEC firms to teach the latest approaches to managing and operating successful firms – using our comprehensive data set of industry benchmarks and best practices. The Principals Academy is like a mini-MBA for design and technical professionals and is an impactful way you can spend learning to build your career and your firm.

Summary Details:

  • 6-week program, with 2-hour meetings each week of live content
  • The same content that is taught during the In-Person The Principals Academy seminar
  • Taking place on a Zoom meeting, participants are able to network with the instructors as well as the other participants
  • 12 credit hours

Registration Includes:

  • 6 live meetings with the Zweig Group instructors
  • The same highly-rated seminar content will be taught in the convenience of your own home/office
  • Polls, quizzes and interactive material that will keep participants engaged
  • Participants will also get the recorded sessions to look back on for years to come
  • A comprehensive seminar workbook


Pre-Seminar Meet & Greet Happy Hour – Monday, October 12, 2020 from 4:00 PM – 5:00 PM CT

Week One: MODULE ONE – Tuesday, October 13, 2020 from 11:00 AM-1:00 PM CT

Week Two: MODULE TWO – Tuesday, October 20, 2020 from 11:00 AM-1:00 PM CT

Week Three: MODULE THREE – Tuesday, October 27, 2020 from 11:00 AM-1:00 PM CT

Week Four: MODULE FOUR –  Tuesday, November 3, 2020 from 11:00 AM-1:00 PM CT

Week Five: MODULE FIVE – Tuesday, November 10, 2020 from 11:00 AM-1:00 PM CT

Week Six: MODULE SIX – Tuesday, November 17, 2020 from 11:00 AM-1:00 PM CT


Chad Clinehens, President & CEO, Zweig Group

Jamie Claire Kiser, Managing Principal, Advisory Services, Zweig Group

Chad Coldiron, Director, Executive Search, Zweig Group

Phil Keil, Director, Strategic Services, Zweig Group

Will Swearingen, Director, Ownership Transition, Zweig Group

Dawson Fercho, Vice President, CTA

Discussion Topics Include:

  • What it Means to be a Principal
  • Business Planning
  • Driving Financial Results
  • Marketing Fundamentals
  • Recruiting & Retention
  • Leadership for Principals
  • Firm Ownership & Transition
  • Basics of Business Development
  • Mergers & Acquisitions
  • How to Lead a Successful Firm  

Who Should Attend?

  • AEC C-suite & firm owners
  • Experienced principals looking to enhance their knowledge
  • Legal, accounting, insurance, consulting, and advisors specialized in the AEC industry
  • Emerging firm leaders and recently-named principals
  • Department, division, and branch managers
  • Project Managers and senior design/technical staff


Why The Principals Academy?

  • Learn what it takes to be a successful leader in the AEC industry
  • Hear about industry best practices that the most successful firms use to stay on top
  • Gain a broader perspective on AEC firm management
  • Learn leadership and team-building strategies to share at your firm
  • Discuss how business planning will help your firm succeed
  • Explore the fundamentals of sound financial management


Unique Feature: Career and Firm Growth Roundtable

The Principals Academy program includes an extended Q&A session with industry leaders Chad Clinehens, PE, Jamie Claire Kiser, and the panel of instructors. The Principals Academy provides attendees with an opportunity to discuss in-depth the issues facing them at their firms with advice offered from industry-leading experts.