Mid-size companies engaged in major workplace overhauls are increasingly emphasizing change management – communications programs aimed at assisting staff through a significant transition – in order to improve return-on-investment prospects for employee satisfaction, retention, and productivity.
But what some in the C-suite may not realize is that the design consultants they’ve already hired may be the best resource for forming and implementing a successful change management plan.
“Creating comfortable, healthy and productive environments for work is the goal for every project, and that doesn’t happen without buy-in from the employees,” says Rachel Woodhouse, NCIDQ, principal with Dyer Brown & Associates, a firm recognized nationally as thought leaders in workplace strategy. “Change management communications is a natural extension of workplace design, and integrating the two ensures a smoother, more successful rollout.”
On Friday, September 30, Woodhouse will present an educational session on the topic for a professional audience at the IFMA World Workplace conference at Music City Center in Nashville, joined by colleague Ashley Dunn, AIA, an architect and director of workplace for Dyer Brown.
Making the case for integrated communications consultation, their talk includes details from four recent real world projects, such as the Boston headquarters for 300-plus-employee tech company Quickbase, whose leaders opted for Dyer Brown’s complete suite of design-integrated add-on services: workplace strategy, environmental graphics, furniture selection, and change management.
“Corporate leaders may be hesitant to outsource what they see as an internal communications challenge to outside consultants, let alone firms best known for architecture and design,” says Woodhouse. “But the design team is intimately involved in the project at every level yet remains an essentially neutral party with an impartial perspective. This allows us to build trust among the impacted employees through continued engagement.”
Woodhouse and Dunn’s presentation illuminates for IFMA World Workplace attendees how integrated change management helps avoid the “quicksand” of unforeseen organizational implications, which can wind up costing companies big money down the line.
Details on the talk at IFMA World Workplace follows below:
TALK:  “Hand in Glove: the Designer-Led Integrated Change Management Proposition”
WHAT: Educational presentation on design-integrated communications
WHERE: IFMA World Workplace 2022
Music City Center, Nashville, Tennessee
WHEN: Friday, September 30, 12:00pm – 1:00pm Central Time
WHO: Rachel Woodhouse, NCIDQ, principal/director of operations, Dyer Brown & Associates
Ashley L. Dunn, AIA, director of workplace, Dyer Brown & Associates
RSVP: For working press, adam@ccsullivan.com or 212.757.7932

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