SMPS to Acquire ElevateHER® from Zweig Group, Ushering in a New Era of Growth and Impact

The Society for Marketing Professional Services (SMPS) and Zweig Group are pleased to announce their intent for SMPS to acquire ElevateHER® – a strategic move that underscores a shared commitment to ensuring a sustainable workforce and improving the human experience in the architecture, engineering, and construction business.

Since its founding by Zweig Group in 2019, ElevateHER® has emerged as an impactful initiative dedicated to tackling the talent crisis in the AEC industry. By addressing workforce sustainability through comprehensive turnkey solutions, the program has provided firms with frameworks and tools to help them attract, retain, and advance top talent. For the next phase of impact, Zweig Group identified SMPS as a robust organization that brings the reach, resources, and infrastructure necessary to propel ElevateHER® forward.

“This is a pivotal moment for SMPS and the AEC industry,” said Marci D. Thompson, CEO of SMPS and the SMPS Foundation. “Transforming business begins with people. Developing talent, fostering belonging, and investing in potential are not just valuable, they’re imperatives. ElevateHER® aligns seamlessly with our mission, and we’re honored to build upon the incredible foundation laid by Zweig Group.”

Both organizations are committed to a collaborative transition process that safeguards the legacy of ElevateHER® while ushering it into its next phase of impact. Under SMPS’s stewardship, the program will expand its reach and resources, evolving into its most influential chapter yet.

“ElevateHER® has outgrown its beginnings in the best way possible,” said Chad Clinehens, CEO of Zweig Group. “What started as a call to action has become a movement, and we believe SMPS is uniquely positioned to take it to the next level. This transition isn’t just about continuing the work – it’s about amplifying it.”

Beyond this acquisition, SMPS and Zweig Group view this collaboration as the foundation for a broader, ongoing partnership – one dedicated to elevating talent, fostering innovation, and strengthening the business of AEC.

About ElevateHER®

Founded by Zweig Group in 2019, ElevateHER® is about the future of the AEC industry. It is Zweig Group’s commitment to address the recruitment and retention crisis of our industry through the lens of DEI&B (Diversity, Equity, Inclusion, and Belonging), with a focus on comprehensive data and research, accessible resources, and an engaged community.

About SMPS

SMPS is a community of marketing and business development professionals working to advance the AEC industry. Through educational resources, networking, and industry research, SMPS helps firms and individuals grow their impact and career potential. The SMPS Foundation supports workforce development initiatives and provides insights that drive the future of the industry.

About Zweig Group

Zweig Group, a four-time Inc. 500/5000 honoree, is the premier authority in AEC management consulting, the go-to source for industry research, and the leading provider of customized learning and training. Zweig Group specializes in four core consulting areas: Talent, Performance, Growth, and Transition, including innovative solutions in mergers and acquisitions, strategic planning, financial management, ownership transition, executive search, business development, valuation, and more. Zweig Group exists to help AEC firms succeed in a competitive marketplace. The firm has offices in Dallas and Fayetteville, Arkansas.