2017 survey of industry professionals reveals current uses and future plans.
By David Budiac
We speak with a wide range of contractors and construction companies to help in their technology sourcing decisions. These regular discussions help us spot construction technology trends (mostly in the United States and Canada).
In September 2017, we surveyed 158 construction industry professionals from small to midsize businesses (SMBs) in North America about their current technology and software uses — as well as future plans. Key findings include the following:
- Expect drones to be commonplace — 26 percent of SMB construction professionals were already using or plan to use drones by 2020.
- Expect larger tech budgets — 81 percent of respondents planned to spend more on technology during the coming year compared with the previous year.
- Project tracking, estimating, and job costing are the most commonly required software functions.
- Software ease-of-use is king — cited as the most important factor when purchasing new software, even more than software functionality and cost.
- Construction software buyers are more willing to review cloud-hosted software — 5 percent more than all other industries.
New construction tech trends
We asked construction businesses about new tools they are using. Drones and autonomous equipment are the clear leaders (see Figure 1).
Drones — Drones emerged as the leading trend. Nearly one in five (18 percent) of SMB construction professionals are currently using drones for photogrammetry and mapping.
Drone technology is capable of dramatically reducing time and resources needed for such tasks. For instance, while a traditional surveyor would spend as long as a month to survey a construction jobsite in detail, a company called Identified Technologies uses self-flying drones to complete the same work within minutes, greatly expediting project timeframes and reducing physical labor costs.
Goldman Sachs estimates that the construction industry will adopt drone use more rapidly than any other commercial industry. Looking ahead, 9 percent of survey respondents said they would implement drone use in the coming three years.
Autonomous equipment — The construction industry is adopting robots and autonomous equipment at a similar rate to drones. Twenty- four percent of construction industry professionals said they will implement autonomous equipment by 2020. Self-driving equipment brings a number of benefits such as reduced costs, increased uptime, and even saving lives. In fact, 21.4 percent of worker fatalities in private industry in 2015 were in construction.
Augmented/virtual reality — The buzz surrounding virtual reality is evident in the construction industry; it was named by Construction Dive as one of the top 10 construction industry trends to watch in 2017. Yet despite all the potential benefits — improved collaboration, 3D modeling, as well as increased worker safety — the technology remains fairly cost-prohibitive.
Only a relatively small percentage of respondents said they are using augmented or virtual reality (6 percent). That said, in the coming three years, 10 percent will begin to use augmented or virtual reality tools.
3D printing — 3D printing had the lowest adoption rate in the survey. Only 4 percent of contractors use the technology today, and an additional 7 percent plan to adopt it by 2020.
Construction management software
Technology spending is projected to rise. Eighty-two percent planned to spend the same or more during the next year. Some budget will be allocated to new tech discussed above. However, two out of five (41 percent) of respondents said they planned to buy or upgrade their construction management software (CMS).
SMB construction professionals want a lot out of their software. When assessing options, the majority of SMB construction professionals are looking for features related to project tracking (73 percent), job costing (72 percent), and project estimating (66 percent) (see Figure 2).
Still, functionality is only one factor when it comes to investing in new technology. Respondents cited “ease of use” (37 percent) as the most important purchase consideration, even over functionality and cost. As construction companies often need to train staff and contractors across many field sites, it’s crucial that they can quickly train and onboard new users in any technology that’s used in widespread operations.
The majority of SMB construction professionals use CMS (56 percent). Unsurprisingly, CMS users are much less likely to rely on manual methods for business operations (spreadsheets, pen, and paper).
However, even when construction companies do invest in technologies, they often run into problems that may prevent widespread adoption within the company. Most commonly, the challenges they face include the following:
Insufficient commitment of resources — While companies may initially invest in technologies, they don’t always plan a sustainable, long-term budget to manage and update the technology and train staff on its use. As a result, ROI is lower than expected, and companies don’t maintain the commitment.
Obstacles in large-scale implementation — While a technology initiative may be a high priority in the head office, field staff and contractors are not always sufficiently trained in the tool’s use and importance. Even if they are trained in the technology, crew members may consider the tools a hindrance to their established methods of labor. Construction professionals are demanding software ease-of-use likely to help bridge this gap.
Incompatibility with legacy systems — Construction companies often have an established technology framework for planning, modeling, and managing jobs, and their legacy systems may not be compatible with new integrations. As a result, such implementations are delayed until the point that it makes sense to replace the legacy tools.
A 2016 study from the UK-based BRE Academy
(www.bre.co.uk/academy/skills_survey) found that a digital skills gap was a significant cause of concern, with respondents claiming that management skills were lacking at both an industry- and organization-wide level.
More than two-thirds of respondents to the BRE study said that institutions should do more to promote the technical and digital aspects of the industry. In the coming years, it’s clear that hiring employees with the ability to engage with technology tools in the construction field will be a key differentiator for leading companies.
With every firm we speak to, we ask if they’re “open to reviewing cloud/hosted software.” The proportion has changed over the years. As of late, construction businesses are especially open to cloud/hosted software (typically 5 percent more likely than other industries):
Why are construction companies more likely to look for cloud software? Perhaps due to changing job sites, or the need for mobile tech.
Fifty-eight percent of SMB construction professionals say their business at least “sometimes” relies on mobile or tablet-based applications. Also unsurprising, cloud/hosted software users were more likely to depend on mobile. Hosted software and mobile tech go together like two peas in a pod, especially when you throw in multiple devices and real-time reporting.
But how are contractors using mobile? Sage found (www.sage.com/na/~/media/sage-job-ready/assets/2015-sage-technology-survey-infographic-final) the most common use cases included daily field reports, customer/job information, document management, job cost reports, and scheduling.
Fifty-one percent of respondents currently use building information modeling (BIM) software, but more than half (59 percent) of BIM adopters reported that they are less than thrilled with their software (see Figure 3).
In some cases, the dissatisfaction may be based on the respondents’ lack of commitment to engaging with the BIM tool and encouraging widespread adoption throughout the company.
The McGraw-Hill Construction Report found that the more invested construction professionals were in making BIM software a key part of their processes, the more ROI they saw from the tool. According to their stats, just 13 percent of BIM users demonstrated very high engagement with the software — but 65 percent of this select subgroup saw ROI of 25 percent or greater on the software, as compared with just 20 percent of less-engaged users. Of the less-engaged group, two-thirds had negative or break-even returns on their BIM investment.
David Budiac is a managing partner at Software Connect (https://softwareconnect.com). He’s been helping software buyers make informed investments in business software since 1996. Conducted in September 2017, the Construction Industry Technology Trends Report is based on a survey completed by 158 construction industry professionals from SMBs in North America. The bulk of respondents came from the United States and 97 percent from companies with fewer than 500 employees.