A new identity for industry-leading structural strengthening solution provider
Houston, TX – Fyfe® FRP, a provider of structural strengthening solutions, launched a new website and brand that aim to more clearly represent the company’s market leadership and support the business growth. Fyfe was acquired by ClockSpring|NRI in December 2021 and now plays a pivotal part in the firm’s drive to supply a wide range of solutions to the critical infrastructure industry.
Fyfe’s updated logo and brand have a modern and dynamic look and feel that more accurately portray the company’s ethos and long-standing in the industry: Fyfe is a pioneer in FRP being the first organization to use fiber reinforced polymers in structural strengthening in 1988. By using the recognized light blue already associated with Fyfe and combining it with the ClockSpring|NRI’s corporate dark blue, Fyfe’s new look aligns with ClockSpring|NRI’s other brands, Advanced Valve Technologies, CSNRI, and GeoTree Solutions.
The new website sits on the ClockSpring|NRI website and can be accessed directly at FyfeCo.com. Designed with specific audiences in mind, a series of customer journeys were developed to drive the creation of the site’s content and navigation. Visitors can learn about the range of industries supported, including construction, water & wastewater, transportation, marine, petrochemical & refinery, power generation, and agribusiness. They can also learn more about the specific applications that can be strengthened such as columns, walls, beams, slabs, pipe, penstocks, silos, and tanks.
From these industries and applications, visitors are guided to pages containing information on the range of Fyfe products, including the market leading Tyfo® products, as well as case studies showcasing the many infrastructure projects completed using Fyfe products.
Fyfe President, Mark Brand said: “Launching our new website and brand is an important step in our journey to better engage with our customers and educate those who require structural strengthening services or want to know more about it. We are very proud of our new site and are confident our customers will find it user-friendly and full of useful information.”