FAYETTEVILLE, ARK. — The Zweig Marketing Letter 2011 Marketing Excellence Awards will recognize the most innovative and effective marketing strategies in the architecture, engineering, planning, construction, and environmental consulting industry.

The competition will award first-, second-, and third-place winners for their in-house marketing through multiple channels including website, direct mail, special events, and more. A Best in Show award will be chosen from the first-place winners in each category to honor the best of the best.

“Any firm that wants the good press that comes from our Marketing Excellence Awards should apply,” said ZweigWhite Founder and CEO Mark Zweig. “You’ll get the attention of the marketplace, and it will aid in recruiting and help bring opportunities for new projects and work to your firm — not to mention it will provide encouragement to your marketing and business development folks!”

Award winners will be announced and highlighted in a special issue of The Zweig Marketing Letter and on a dedicated ZweigWhite Web page in the summer of 2011.

Regardless of winning or not, all hard-hitting truth, advice, and praise documented by the panel of industry experts during the judging period will be returned to each submitting firm. “This type of expert feedback can either reinforce those bold decisions your firm made in 2010,” Nasznic said, “or aid in getting your marketing realigned on the path to success.”

Participating firms must demonstrate attained results through their marketing tactics, such as — but not limited to — increased leads, more inbound inquiries, and new projects. Each entry is judged by a panel of industry experts and evaluated based upon measurable results, creativity, and marketing objectives.

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