When rapidly-growing drug development company Valo was a startup just a few short years ago, staying competitive in recruitment of top research talent meant partnering early on with leading-edge consultants and designers on things like workplace strategy and brand identity. Those early strategic investments now appear to be showing returns.
Notably, Dyer Brown’s collaborative pre-design process served as fertile ground in which the Valo brand identity and culture began to take shape, emerging during visioning sessions and Lean-inspired design exercises.
“Our early meetings were mutually eye-opening, as we learned a lot about their digitally-driven approach to research,” says Dunn. “We would not take credit for developing their brand identity – our aim was always to provide a leading-edge workplace strategy that would support their mission. But providing some space in those early days for the team, to come together and talk out how a workplace would showcase who they were and who they wanted to be, produced a powerful moment.”
According to Dunn, the leadership wanted the space to convey a sense of boldness and daring that is also refined and professional – not a ‘scrappy-start-up’ vibe, but also not stodgy or traditional. “They are serious-minded innovators, so our goal was to build a palette of finishes that would project that image,” says Dunn.
The jumping-off point for the design concept was the image of a tailored suit with a colorful lining. The palette of finishes ultimately emphasizes texture and patterns to convey Valo’s boldness – in unexpected ways, rather than with bright colors. For example, unique acoustic felt panel ceilings create a rippling, undulating effect overhead in the new café space and several work areas. Vibrant colors do make surprise appearances: peeking out of the phone rooms as multicolored woven wall covering, or as high-gloss blue laminate on café shelving.
Variety is also critical to supporting the wide range of staff, from data scientists to digital designers. Roughly 25 percent of the workplace is dedicated to non-traditional work setups, all outfitted with ample power and whiteboards, including semi-enclosed meeting rooms, single-occupancy nooks with task lamps, and a dedicated scrum room. The overall program is flexible enough to support near-term growth –with huddle rooms that can be rapidly converted to private offices, for example.