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DSI ANNOUNCES NEW BRAND STRUCTURE FOR ITS INDUSTRY LEADING BUILDING PRODUCTS

DSI ANNOUNCES NEW BRAND STRUCTURE FOR ITS INDUSTRY LEADING BUILDING PRODUCTS

Outdoor stone staircase. Stone steps of old staircase with stainless steel

Oct 26, 2021
Bremen, IN | Digger Specialties Inc. (DSI), a manufacturer of building products that are primarily used on building exteriors, continues to expand its product offering. The company is the leading manufacturer of aluminum railing in North America with its Westbury® Aluminum Railing brand. DSI is experiencing rapid sales growth in all its building product lines including aluminum and vinyl railing, aluminum and vinyl fencing, gates, aluminum columns, composite and fiberglass architectural columns, and deck, railing, and fence lighting.

The DSI Corporate brand will be featured with the tagline ‘Transforming the Outdoor Living Experience’ which reflects the premium designs of DSI building products. Aligned under the DSI brand will be product-brands with logo designs based on DSI’s Westbury® Aluminum Railing logo to reflect continuity in DSI brand images. DSI Product-brands with new logo designs will include Westbury® Aluminum Railing, PolyRail® Vinyl Railing, DSI Columns®, CourtYard® Aluminum Fencing, Regis® Aluminum Fencing, Polyvinyl Vinyl Fencing, PolyRail® Vinyl Fencing, and Magena Star® Lighting.

DSI’s new corporate and product-brand architecture will be featured on product packaging, the website, literature, point of purchase signage, advertising, and social media. CEO and DSI President Loren (Digger) Graber stated “The new brand architecture represents our objective of making our company and products more visible in the marketplace. We continue to achieve significant growth by providing products that offer superior features and quality.

DSI’s products are sold and distributed in the US marketplace at lumberyards, retail home centers, fence stores, and installers. For information about DSI products, visit our website at diggerspecialties.com

DSI is an industry leading manufacturer of aluminum and vinyl railing, aluminum and vinyl fencing, gates, composite, aluminum and fiberglass architectural columns and deck lighting.

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