York, Pa. — Buchart Horn, a full-service international engineering and architectural firm, based in York, Pa., will celebrate its 70th anniversary by launching a new corporate brand that it said better reflects the company’s growing market sectors and expertise. The rebrand includes new mission and vision statements, a new logo, and a new website — www.bucharthorn.com.
“Over the past 70 years, we’ve grown to 15 offices throughout the Eastern United States and Western Europe,” said Brian Funkhouser, president/CEO of Buchart Horn. “Our anniversary is the ideal time to make some big changes that allow our brand to reflect the evolving company we are today.”
The growing footprint of Buchart Horn has been a direct result of growth in the engineering and architecture industry nationwide and abroad. With market sectors such as water resources and transportation engineering in demand, Buchart Horn has seized opportunities to grow both their expertise and office locations.
“Today’s customers want cost-effective solutions that still offer them the quality work that they deserve,” said Funkhouser. “The key to making that happen is to have a high-performing, innovative team in place that is focused on delivering value on every job, every time. We are that team.”
The internal team at Buchart Horn played a critical role in the rebranding process. The company used volunteer brand ambassadors to serve as liaisons between Buchart Horn’s 200 international employees and company leadership. The new mission, vision, and core values were developed based on employee feedback and the company’s long-term goals.
“Our clients and employees are the core of what makes us a successful business,” adds Funkhouser. “This new brand identity is a logical step that communicates to our current and potential customers where the company is today and our vision for the future.”
To see Buchart Horn’s new brand, visit www.bucharthorn.com.