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Armtec Drainage Division to rebrand as Aqua Q

Armtec Drainage Division to rebrand as Aqua Q

Aqua Q’s large-diameter composite pipe, the BOSS 3000.

Toronto, Canada — Aqua Q launched a new corporate brand that is “a fresh direction” for the drainage division of infrastructure company, Armtec LP, reflecting the change in strategic focus following the sale of its steel drainage division assets which closed on June 29, 2018. The Aqua Q brand will be phased in over the coming weeks and is anticipated to be fully implemented by October 1.

“Aqua Q underscores a new strategy and a pinpoint focus on serving the drainage requirements of our customers in stormwater, wastewater, agriculture and the building trades”, says Mark Anderson, Chief Executive Officer of Aqua Q.

Aqua Q (https://aquaq.ca) will retain all of Armtec’s leading plastic and composite pipe products including Platon, Big O, BOSS 2000 and its latest technology, BOSS 3000.

“Creating an even more customer-centric approach to business is of the highest priority to our team”, adds Anderson. “Our new name and our tagline, Smarter Drainage Solutions, tells our customers exactly what we will do for them.”

The company’s commitment to providing smarter drainage solutions is supported by its design expertise, manufacturing capabilities, strategic partnerships and its pledge to positive social impact. Customers can expect Aqua Q products to:

  • deliver the highest performance
  • provide greater longevity
  • enable faster installation
  • reduce carbon footprint

“Our vision is to strike an intelligent balance between corporate profitability and positive social impact. Our products are better in terms of performance and capability, particularly our new large diameter composite pipe, BOSS 3000™, all supporting the building of better communities across Canada,” comments Dawn Nigro, President of Aqua Q.

Customers, contractors, suppliers and consulting engineers will receive communications from Aqua Q on how the change will increase their ability to more effectively manage drainage requirements and build better communities. The company will also be launching its new advertising campaign, Pipe Dreams, which will showcase Aqua Q’s vision of creating better communities through its smarter drainage solutions.