Vancouver, BC, Canada — Transoft Solutions Inc., developers of transportation engineering software solutions, introduced a new corporate identity and logo marking a key step forward in the company’s evolution. The new logo marks the company’s changing operating plans, the introduction of new product lines, and the launch of major developments of its flagship software, AutoTURN.
With Transoft’s recent introduction of three distinct business units focused on Vehicle Simulation solutions, Civil & Transportation solutions, and Airport Infrastructure solutions, coupled with its launch of ROAD CEM and SITE CEM, two new products focused on road and site design, Transoft is poised to strengthen its position as the leading specialty brand for discerning transportation and traffic engineering design professionals throughout the world.
“It’s a very special time for us at Transoft with so many new and exciting activities,” said Noel Dolotallas, VP, Corporate Marketing at Transoft. “New business units, products, and a major announcement for AutoTURN are just around the corner. And with this being our 25th Anniversary, the introduction of a new logo is very timely and fitting.”
Transoft’s new corporate identity also reinforces its adopted tagline “Design with Confidence,” first introduced as a theme for its TSUG user group meetings.
“We see the new brand mark as more than a mere logo – it’s a symbol that represents our beliefs as a company,” continued Dolotallas. “The new logo reinforces our commitment to provide outstanding quality software solutions that are easy to use, trust-worthy, and are backed by the industry’s best customer service. These promises have been part of our creed since day one and will never change.”
In line with the new brand mark, Transoft also introduced a new website, product branding and changes to its traditional naming conventions to align the brand with its corporate vision and mission. Visit the new website at www.transoftsolutions.com.