ACI unveils new logo and Always Advancing tagline

FARMINGTON HILLS, Mich. – The American Concrete Institute (ACI), an organization whose mission it is to develop and disseminate consensus-based knowledge on concrete and its uses, unveiled a new logo and tagline at World of Concrete. The first major update since 1964, the new logo reflects the heritage of the 110-year American Concrete Institute brand and its increasingly global reach with a more modern, vibrant, and professional image.

This refreshed identity signifies the next step forward in the evolution of the ACI brand and serves as the foundation for consistent design and messaging across all ACI communications. In addition to the logo, the tagline "Always advancing" highlights the Institute’s commitment to advancing concrete knowledge, technology, construction, and quality, as well as collaboration and professional growth.

"The new logo conveys a contemporary, energetic, and dynamic impression; reflects the diversity of ACI’s specialization; and illustrates the global reach of ACI’s network, said Anne M. Ellis, President, American Concrete Institute. "The ‘Always advancing’ tagline reflects the ACI member – it reflects the work we do individually and collaboratively, inside and outside of ACI. It also reflects what we do collectively in support of concrete quality and professional growth."

Details of the new logo and tagline appear on the Institute’s website, www.concrete.org, with additional information, images, and videos posted on ACI’s Facebook page (www.facebook.com/pages/American-Concrete-Institute-ACI/79308249901), YouTube channel (www.youtube.com/americanconcreteinst), and Twitter account (https://twitter.com/concreteaci).