Tag: Rich Friedman

All-in

Surprising truths about building a learning culture (one firm’s story) By Rich Friedman The rate of change is moving at an increasing speed. Technology continues to...

Can you teach an old firm new tricks?

Across the AEC and environmental consulting industry, firms that have been around a long time get lulled into doing things the way they’ve always...

Integrated marketing and business development

The two most effective ways to engage a business audience are improving thought leadership and using a multichannel message strategy, according to marketing research firm Marketing Sherpa. In other words, have something valuable to say and say it consistently via several methods.
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