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Wow — it’s September. Back-to-school time! For me, as a non-tenure-track professor at The Sam M. Walton College of Business at the University of Arkansas, we started classes back in August. Where did the summer go?

The point is, back-to-school time is back-to-learning time. We all have to do it. If we decided to stop, then our careers get stuck. But some people don’t seem to understand that. These non-learners think they should just keep getting better and better assignments and more pay, even if they don’t do a single thing to merit it. I don’t have a lot of sympathy for them. We are all in control of whether or not we expand our knowledge base. We have to keep learning.

Reading is one way to learn, but it isn’t the only way. Pushing yourself into areas with which you aren’t familiar is another. Expanding your role technically and managerially is something most of us can do and it forces us to learn. Teaching is another way. If you teach something, you have to know your subject. Associating with the right people is yet another way to learn. I learn from my friends who are smart businesspeople — architects and engineers. Taking classes — continuing your education to get a terminal degree or just taking classes online for CEUs — is yet another way to learn.

Speaking of learning, that’s what this magazine is all about! Some people think publications like Civil + Structural Engineer will eventually be doomed because “no one likes to read anymore.” I don’t buy that! I think it all comes down to people don’t want to waste their time reading stuff they don’t benefit from or that isn’t entertaining or stimulating in some way. We remain dedicated here to not wasting your time with worthless content.

And as always, if you like what’s in our pages, please pass our magazine along to a friend, co-worker, or protégé when you’re finished with it. Thanks for subscribing and read on!

Mark C. Zweig (mzweig@zweiggroup.com)

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