Is It Worth It?
How many times have projects come in the door and the decision must then be made, "Do we take the job?" If times are good, the consultant is in a seller’s market and has the advantage of providing a service for which there is a high demand and limited supply. On the other hand, the opposite situation often occurs, when economics dictate a more delicate approach to pricing and client selection. For a larger firm, these cycles may be more manageable than for a small, local outfit, but both must make a conscious effort to evaluate consistently the benefit gained by providing services for a particular job.