An A/E firm’s website is a valuable business development tool; it is a practical way to extend branding and establish a connection with potential clients, according to an article in the August 21 issue of The Zweig A/E Marketing Letter. Those A/E firm marketers who mastered the task of producing a successful website have discovered the essence of web presence in the industry.
Scott Mickle, president and founder of AEC Marketing Solutions, a marketing consulting firm that works with A/E firms to improve their website usability, offers the following four necessities to a successful website:
Whether one defines sustainability broadly with respect to the global environment or narrowly with respect to a particular industry or technology, one characteristic stands out as a hallmark trait. In the broadest terms, sustainability is the idea that our actions today should not ignore the effects on future generations of life on our planet. This of course gives rise to the notion that were it not for humans, nature would be inherently sustainable for eternity, which is a fine point for philosophers and astrophysicists to argue, but not practical for our lifetimes. We have the ability to alter our environment to meet our present and future needs in a way that other species do not. This is no surprise, but there are critical implications for our future depending on our implementation of this philosophy in the present.
Mergers & acquisitions
Schoor DePalma agreed to purchase Advantage Engineering, a 55-person firm specializing in geotechnical and environmental engineering and construction inspection, with offices in Mechanicsburg and Allentown, Pa., and Mount Laurel, N.J. Advantage will operate under its current name as a division of Schoor DePalma.
Greenhorne & O’Mara, Inc. (G&O), acquired the Pensacola, Fla.-based, civil/structural engineering consulting firm of James J. Mallett, P.E., P.A. The acquisition, an addition to G&O’s five Florida offices, is expected to expand the firm’s capacity in Northwestern Florida.
Otak, Inc., merged with HLB & Associates, a 50-person firm specializing in surveying, engineering, planning, and wetlands consulting. The acquisition expands Otak’s presence into new markets along the Oregon and Washington coasts.
STV Group, Inc., acquired Ralph Whitehead Associates, Inc. (RWA), a 155-person consulting civil and transportation engineering firm based in Charlotte, N.C. RWA brings to STV its highway and bridge engineering practice in the southeastern states, as well as a nationwide practice in rail freight engineering that complements STV’s national rail practice.
Contracts as a tool to minimize conflict
By Anthony S. Fetter, P.E., attorney, Coats | Rose, San Antonio, Texas
Reading Jason Burke, P.E.‘s article, "Project contracts and conflicts," in the Aug. 22 issue of Civil Connection prompted me to expand on the importance of well-drafted contracts to a design professional and on some specific points Burke astutely made.